A connected range of music services built for artists, producers, labels and industry partners — from A&R and artist development to rights, distribution, promotion, media and culture.
SERVICE PILLARS
Everything needed to help music move further.
01 - Artists
Develop the music. Build the direction
A&R consulting, artist development, release strategy and promotion — from demo evaluation and creative direction to release planning and audience development
02 — LABELS
Build and manage the catalogue behind the label.
A&R and catalogue assessment, digital distribution, release management, metadata support, label marketing, artist campaigns, licensing opportunities and independent label strategy.
03 — RIGHTS
Protect and administer the rights behind the music.
Publishing administration, neighbouring rights, royalty tracking, licensing and clearance support — including registrations, catalogue administration, claims and music supervision
04 — MEDIA
Turn music discovery into stories that travel.
Artist and label profiles, album and EP reviews, interviews, music culture editorial, documentary-style features, guest mixes and branded editorial campaigns.
05 — INDUSTRY & CULTURE
Connect music, culture and opportunity.
Music-business consulting, culture strategy, creative direction, artist and DJ selection, cultural programming, brand-artist partnerships and music-led activations
06 — PRODUCERS
Develop the sound. Understand the business.
Demo listening and A&R feedback, track and EP sequencing, release and positioning guidance, one-on-one consultations, music-business education and Producer’s Day development opportunities.
DETAILED SERVICES
A connected service menu for every stage of the music journey.
From A&R and release strategy to distribution, rights administration, promotion and media, Swizz’s services are designed to support artists, producers, labels and music businesses across the full release cycle.
01 — DEVELOPMENT & RELEASE
Build the music and the release around it.
A&R & Artist Development
Demo evaluation
Release and catalogue assessment
Artist positioning
Sound and project direction
Project sequencing
Collaboration strategy
Career and release planning
Industry-readiness assessment
Digital Distribution
DSP distribution
Release scheduling
Metadata preparation
ISRC / UPC assistance
Catalogue migration
Release administration
Platform delivery
Catalogue management
02 — RIGHTS & INDUSTRY
Protect the catalogue and manage the business behind it.
Publishing Administration
Song and work registration
Writer and publisher split documentation
PRO registration assistance
Publishing administration
Royalty collection
Catalogue administration
International royalty collection
Metadata management
Copyright documentation
Royalty reporting
Licensing & Clearance
Master recording licensing
Publishing licensing
Sample clearance
Sync licensing
Music supervision
Creative-project music sourcing
03 — PROMOTION & MEDIA
Create discovery, conversation and cultural visibility.
Promotion & Digital Campaigns
TikTok promotion
Artist discovery features
Song reaction content
Release reviews
Artist & label spotlights
Interview features
Playlist curation
Livestream features
Guest mixes
Social campaign packages
Editorial & Media
Artist & label profiles
Album / EP reviews
Music culture editorial
Industry commentary
Interviews
Documentary-style features
Genre deep-dives
Branded editorial
Playlist & Music Curation
Spotify, Apple Music & YouTube Music curation
Genre-specific playlists
DJ / selector playlists
Release recommendations
Label catalogue curation
PROMOTIONAL PACKAGES
Create discovery, conversation and cultural visibility.
Swizz’s promotional packages are designed to give artists and releases multiple content touchpoints across reactions, reviews and multi-platform distribution — with options for discovery campaigns, album and EP releases, and custom promotional work.
01 — DISCOVERY PACK
R400
3 Reaction Videos
Includes 3 individual reaction videos around selected tracks, with content distributed across Swizz’s available social platforms. No full review video is included. Designed for artists looking to be discovered.
02 — FULL REACTION PACK
R750
6 Reaction Videos
Includes 6 individual reaction videos around the artist’s selected tracks, with content distributed across Swizz’s available social platforms. No full review video is included. Designed for singles, EPs, multiple-track campaigns and repeated exposure.
03 — ALBUM RELEASE PACKAGE
R900
Full Album / EP Review + 3 Reaction Videos
Includes 1 full release review and 3 individual reaction videos, with editorial exposure through the main Swizz page and reaction-led exposure through the second page. Content is distributed across TikTok, Instagram, Facebook, YouTube and X / Twitter.
04 — ALBUM / EP RELEASE DOMINATION
R1,250
Full Album / EP Review + 6 Reaction Videos
Includes 1 full release review and 6 individual reaction videos, with maximum content coverage across Swizz’s two TikTok platforms and distribution across TikTok, Instagram, Facebook, YouTube and X / Twitter. Built for artists and labels looking to create a broader conversation around an entire release.
MUSIC SUBMISSIONS
Affordable entry points into the Swizz ecosystem.
R60 — Music submission for YouTube upload R150 — 1 Song Reaction R200 — 1 Song Reaction + Playlist Feature
CUSTOM LABEL & CAMPAIGN WORK
Need something beyond a fixed package?
Labels, distributors, PR teams and artists can request custom campaigns built around multiple releases, rollout periods, editorial coverage, reactions, livestream features, guest mixes and other agreed deliverables
IMPORTANT PROMOTIONAL TERMS
Packages guarantee agreed content creation and publication, not guaranteed views, streams, followers or engagement. Content is subject to platform availability, community guidelines and editorial considerations. Release assets and campaign information should be supplied in advance, and paid promotional relationships will be disclosed where required.