SERVICES

From the first demo to the global audience.

A connected range of music services built for artists, producers, labels and industry partners — from A&R and artist development to rights, distribution, promotion, media and culture.

SERVICE PILLARS

Everything needed to help music move further.

01 - Artists

Develop the music. Build the direction

A&R consulting, artist development, release strategy and promotion — from demo evaluation and creative direction to release planning and audience development

02 — LABELS

Build and manage the catalogue behind the label.

A&R and catalogue assessment, digital distribution, release management, metadata support, label marketing, artist campaigns, licensing opportunities and independent label strategy.

03 — RIGHTS

Protect and administer the rights behind the music.

Publishing administration, neighbouring rights, royalty tracking, licensing and clearance support — including registrations, catalogue administration, claims and music supervision

04 — MEDIA

Turn music discovery into stories that travel.

Artist and label profiles, album and EP reviews, interviews, music culture editorial, documentary-style features, guest mixes and branded editorial campaigns. 

05 — INDUSTRY & CULTURE

Connect music, culture and opportunity.

Music-business consulting, culture strategy, creative direction, artist and DJ selection, cultural programming, brand-artist partnerships and music-led activations

06 — PRODUCERS

Develop the sound. Understand the business.

Demo listening and A&R feedback, track and EP sequencing, release and positioning guidance, one-on-one consultations, music-business education and Producer’s Day development opportunities.

DETAILED SERVICES

A connected service menu for every stage of the music journey.

From A&R and release strategy to distribution, rights administration, promotion and media, Swizz’s services are designed to support artists, producers, labels and music businesses across the full release cycle.

01 — DEVELOPMENT & RELEASE

Build the music and the release around it.

A&R & Artist Development

  • Demo evaluation
  • Release and catalogue assessment
  • Artist positioning
  • Sound and project direction
  • Project sequencing
  • Collaboration strategy
  • Career and release planning
  • Industry-readiness assessment

Digital Distribution

  • DSP distribution
  • Release scheduling
  • Metadata preparation
  • ISRC / UPC assistance
  • Catalogue migration
  • Release administration
  • Platform delivery
  • Catalogue management

02 — RIGHTS & INDUSTRY

Protect the catalogue and manage the business behind it.

Publishing Administration

  • Song and work registration
  • Writer and publisher split documentation
  • PRO registration assistance
  • Publishing administration
  • Royalty collection
  • Catalogue administration
  • International royalty collection
  • Metadata management
  • Copyright documentation
  • Royalty reporting

Licensing & Clearance

  • Master recording licensing
  • Publishing licensing
  • Sample clearance
  • Sync licensing
  • Music supervision
  • Creative-project music sourcing

03 — PROMOTION & MEDIA

Create discovery, conversation and cultural visibility.

Promotion & Digital Campaigns

  • TikTok promotion
  • Artist discovery features
  • Song reaction content
  • Release reviews
  • Artist & label spotlights
  • Interview features
  • Playlist curation
  • Livestream features
  • Guest mixes
  • Social campaign packages

Editorial & Media

  • Artist & label profiles
  • Album / EP reviews
  • Music culture editorial
  • Industry commentary
  • Interviews
  • Documentary-style features
  • Genre deep-dives
  • Branded editorial

Playlist & Music Curation

  • Spotify, Apple Music & YouTube Music curation
  • Genre-specific playlists
  • DJ / selector playlists
  • Release recommendations
  • Label catalogue curation

PROMOTIONAL PACKAGES

Create discovery, conversation and cultural visibility.

Swizz’s promotional packages are designed to give artists and releases multiple content touchpoints across reactions, reviews and multi-platform distribution — with options for discovery campaigns, album and EP releases, and custom promotional work. 

01 — DISCOVERY PACK

R400

3 Reaction Videos

Includes 3 individual reaction videos around selected tracks, with content distributed across Swizz’s available social platforms. No full review video is included. Designed for artists looking to be discovered.

02 — FULL REACTION PACK

R750

6 Reaction Videos

Includes 6 individual reaction videos around the artist’s selected tracks, with content distributed across Swizz’s available social platforms. No full review video is included. Designed for singles, EPs, multiple-track campaigns and repeated exposure.  

03 — ALBUM RELEASE PACKAGE

R900

Full Album / EP Review + 3 Reaction Videos

Includes 1 full release review and 3 individual reaction videos, with editorial exposure through the main Swizz page and reaction-led exposure through the second page. Content is distributed across TikTok, Instagram, Facebook, YouTube and X / Twitter.

04 — ALBUM / EP RELEASE DOMINATION

R1,250

Full Album / EP Review + 6 Reaction Videos

Includes 1 full release review and 6 individual reaction videos, with maximum content coverage across Swizz’s two TikTok platforms and distribution across TikTok, Instagram, Facebook, YouTube and X / Twitter. Built for artists and labels looking to create a broader conversation around an entire release.

MUSIC SUBMISSIONS

Affordable entry points into the Swizz ecosystem.

R60 — Music submission for YouTube upload
R150 — 1 Song Reaction
R200 — 1 Song Reaction + Playlist Feature

CUSTOM LABEL & CAMPAIGN WORK

Need something beyond a fixed package?

Labels, distributors, PR teams and artists can request custom campaigns built around multiple releases, rollout periods, editorial coverage, reactions, livestream features, guest mixes and other agreed deliverables

IMPORTANT PROMOTIONAL TERMS

Packages guarantee agreed content creation and publication, not guaranteed views, streams, followers or engagement. Content is subject to platform availability, community guidelines and editorial considerations. Release assets and campaign information should be supplied in advance, and paid promotional relationships will be disclosed where required.

READY TO WORK WITH SWIZZ?

Let’s build the right move for your music.

WORK WITH SWIZZ
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